Archive - The Marketing Automation Discussion

Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni

Sankar Sundaresan shares his advice on building a sales team from scratch at a new and growing business.

Dec 7, 2023 •

38:27

December 2022

Are Linkedin groups dead in 2024?

Recently I’ve been reading a lot about community engagement for marketers to understand what certain groups of people are interested in and talking…

Dec 19, 2022 •

September 2022

B2B LinkedIn Strategy and Automation | Will van der Sanden, Dux Soup

Will van der Sanden is the founder of Dux-Soup, one of the largest LinkedIn automation tools that helps users start, scale and engage with their…

Sep 30, 2022 •

32:55

June 2022

Making Better Lead Magnets | Kevin McGrath, Beacon

Recently I was very lucky to talk to Kevin McGrath from Beacon.

Jun 3, 2022 •

46:26

March 2022

Automated Email Outreach Strategy from Scratch | Vukasin Vukosavljevic, lemlist

Today we talk to Vukasin Vukosavljevic from lemlist.

Mar 28, 2022 •

50:49

October 2021

How To Automate Service Client Onboarding | James Rose

Can your agency onboarding process scale to handle double or triple the amount of new clients you take on now?

Oct 12, 2021 •

49:56

July 2021

How To Improve Retention Through Customer Experience Automation | Ernie Santeralli, Active Campaign

What's cooler than customer acquisition?

Jul 20, 2021 •

36:46

June 2021

How To Start and Scale Your Affiliate or Referral Programs | Brady Cassidy, Rewardful

I discuss starting and scaling affiliate or referral programs for your product.

Jun 1, 2021 •

26:31

January 2021

[Part 2] How to Increase Conversion Rates using Chatbots with Paul McKeever

Today we are looking at part-two of our episode on using chatbots to increase conversion with Paul McKeever.

Jan 28, 2021 •

24:13

December 2020

How to Increase Conversion Rates using Chatbots with Paul McKeever

Ever wondered if your business benefit from a chatbot?

Dec 22, 2020 •

23:15

July 2020

Applying Business Process Engineering to Marketing Automation with Sam Ovett

In this episode of the Marketing Automation Discussion, we explore the application of business process engineering in sales and marketing.

Jul 30, 2020 •

24:15

June 2020

Building Your First ABM Tech Stack with Shahin Hoda

In this episode, we discuss Account-Based Marketing (ABM) and how to build the ideal tech stack for implementing ABM strategies.

Jun 24, 2020 •

25:03

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