Ben Raffi, CEO of Growlabs Tells Us How To Make Cold Email Work

Ben is the CEO at An all-in-one Lead Generation & Sales Automation platform. What people love about Growlabs is that they combine lead generation with automation in one UI – set filters, grab as many verified contacts as you need for your campaign, add them to the campaign you’ve created, and start sending. Ben is on today because he has scaled multiple companies using cold outreach as a part of his marketing stack, and can help shed some light on the ‘state of the union’ so to speak, of cold outreach. We discuss: > Why Gmail? > Metrics to monitor. > Tips to ensure cold email longevity > How to set up a cold email automation that works. If you enjoy this, please leave us a review!