Can cold emailing for selling B2B SaaS be successful at all if it’s not followed up by phone call?

The short answer is YES. But, not for all industries/products/price-points. Here are the criteria where you can/would succeed selling a saas product without a phone call: 1. Your audience is tech savvy and have purchased similar products (possibly your competitors) without talking to someone. 2. When the product has a lower price-points (less than $500/mo). 3. You have a free trial if not a free version of the tool. 4. Onboarding into your product is very robust – leveraging (at minimum) video tutorials, great documentation, and emails. 5. You’ve spent time creating a personal brand for yourself and shown thought leadership in your space. 6. Using a well-timed multi-touch approach to your cold outreach with very good copy.