How should an early stage B2B SaaS startup balance inbound marketing with outbound sales?…h-outbound-sales/ So, here is how I look at the dilemma of balancing sales efforts with inbound marketing in a B2B saas startup: First, I recommend always hedging sales efforts with marketing efforts, regardless of how well sales is working in its current state. Second, I have yet to see a SaaS startup where thought leadership and personal branding of the creators wasn’t (or wouldn’t be) enormously-beneficial to gaining PMF and their early growth. Finally, Treat any new marketing strategy as a proof of concept and wait until this marketing strategy is proven before you hire the team to scale it.