Dan is a CEO, Founder, Author, Martech and Marketing Analytics Leader! Dan is the CEO and Founder of Effin Amazing
I have been a huge fan of Dan’s for some time now, but we finally got a chance to meet while Dan was giving the presentation that we are about to showcase on this episode.
I will let Dan introduce himself in a moment, but today he is going to lay out the groundwork for all of you listening interested in build the marketing technology stack of your dreams:
Integrated, Powerful, Seamless.We discuss analytics, data enrichment, sales automation, tagging, lead scoring… and much more.Dan and I discuss;
- The 21st-century stack and the components within it (hint, it’s much larger than you think).
- Dan’s interpretation of automated lead scoring and his favorite intent scoring sequence.
- What is “Radar” for mobile and how is it used for personalized marketing…
- The Real Thread stack case study.
- What does taxonomy means to your stack?
- And much more…
