How To Improve Retention Through Customer Experience Automation

What’s cooler than customer acquisition? Customer retention. For this month’s episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this.

In this episode we cover:

  • Who should care (more) about retention
  • The 4 pieces of data to collect to improve retention rates
  • How to implement automations to improve retention
  • What metrics you need to be tracking

You can connect with Ernie on LinkedIn, Twitter (@estanteralli) or learn more about the Growth Decoded podcast here.

Benjamin Boman

Benjamin Boman

I'm a freelance marketer and podcast host at The Marketing Automation Discussion. As a marketer, I've run marketing operations and teams in the UK, China, Australia and United States for brands, startups and service firms. In my freelance work I focus on marketing automation.
Benjamin Boman

Benjamin Boman

I'm a freelance marketer and podcast host at The Marketing Automation Discussion. As a marketer, I've run marketing operations and teams in the UK, China, Australia and United States for brands, startups and service firms. In my freelance work I focus on marketing automation.

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