What’s cooler than customer acquisition? Customer retention. For this month’s episode of the Marketing Automation Discussion, we talk to Ernie Santeralli host at Growth Decoded and multi-media content manager at ActiveCampaign on how to leverage automation to do just this.
In this episode we cover:
- Who should care (more) about retention
- The 4 pieces of data to collect to improve retention rates
- How to implement automations to improve retention
- What metrics you need to be tracking