How To Set Up Your Automated Email Outreach Strategy from Scratch with Vukasin Vukosavljevic at lemlist

Today we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies.

We discussed:

  • the four steps to building a cold email outreach campaign from scratch, including how to research and organize your audience,
  • what to have in place to maximize deliverability,
  • where and how to find emails of your prospect, and;
  • what to write in your copy and how to follow up.

Key links:

Benjamin Boman

Benjamin Boman

I'm a freelance marketer and podcast host at The Marketing Automation Discussion. As a marketer, I've run marketing operations and teams in the UK, China, Australia and United States for brands, startups and service firms. In my freelance work I focus on marketing automation.
Benjamin Boman

Benjamin Boman

I'm a freelance marketer and podcast host at The Marketing Automation Discussion. As a marketer, I've run marketing operations and teams in the UK, China, Australia and United States for brands, startups and service firms. In my freelance work I focus on marketing automation.

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