Today we talk to Vukasin Vukosavljevic from lemlist. Vuk is the head of growth at Lemlist, a cold outreach automation tool that helps companies automate email to start conversations and get replies.
We discussed:
- the four steps to building a cold email outreach campaign from scratch, including how to research and organize your audience,
- what to have in place to maximize deliverability,
- where and how to find emails of your prospect, and;
- what to write in your copy and how to follow up.
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