The Marketing Automation Discussion
The Marketing Automation Discussion
Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni
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Building Your First B2B Sales Team | Sankar Sundaresan, SkyGeni

Sankar Sundaresan shares his advice on building a sales team from scratch at a new and growing business.
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Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity.

In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without existing sales processes.

Key takeaways:

  • Hiring junior vs senior when building the team

  • The role of the founder in preparing sales processes

  • The key 2 traits to look for in new sales hires for the best return

  • How to set targets for a new vs developed team

  • What roles to fill in as the team grows, and how to fill them

  • How to troubleshoot poor sales team performance

Key links:

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