The Marketing Automation Discussion
The Marketing Automation Discussion
Chatbots - The Hype, and Use Cases For B2B Lead Generation | Alex Glenn
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Chatbots - The Hype, and Use Cases For B2B Lead Generation | Alex Glenn

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Use cases: Customer service Lead generation Recruiting Serving content Main differences in use cases: Fully-chat-bot powered 24/7 Vs. A conversation starter… Vs. After-hours only with an option to schedule something with a human the next day or continue with the bot experience. A few big tools to checkout: Meya.ai - for creating and deploying custom bots into other applications (like Intercom) Manychat / Chatfuel - for Facebook Messenger chatbots. Drift.com - for converting web traffic. Landbot.io - for creating bot-based landing pages, or embedding bots into content.