The Marketing Automation Discussion
The Marketing Automation Discussion
How To Start and Scale Your Affiliate or Referral Programs | Brady Cassidy, Rewardful
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How To Start and Scale Your Affiliate or Referral Programs | Brady Cassidy, Rewardful

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I discuss starting and scaling affiliate or referral programs for your product. Our guest, Brady Cassidy, founder of Rewardful, an affiliate and referral platform for SaaS companies, shares actionable advice on various aspects of running successful programs. Brady discusses different types of referral programs, common mistakes to avoid, effective strategies for recruiting and closing partners at scale, onboarding new partners, the role of a partner manager, and key metrics for measuring performance.

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