The Marketing Automation Discussion
The Marketing Automation Discussion
How teams can ensure stable and comprehensive stack oversight in today’s ecosystem | Alex Glenn & Sunir Shah
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How teams can ensure stable and comprehensive stack oversight in today’s ecosystem | Alex Glenn & Sunir Shah

Transcript

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Alex: Hello everyone and welcome back to the podcast where we unpack the components, dilemmas and strategies of tech stack capabilities with founders and leaders across all industries who have created a process or tool to better your business by way of automation. 

Today I am joined by the Former Head of Platform at Freshbooks, CEO of Appbind.com and current President of the Cloud Software Association Mr. Sunir Shah.

What Sunir and I discuss will help show you how to control your cloud software stack between clients, stakeholders and agencies you work with.  

We discuss: 

  1. How to setup appropriate agency controls and processes around your stack. 

  2. The five most important value propositions of an agency.

  3. And, what consultants can do now to start owning their clients’ stacks for mutual benefit.