Today we are looking at part-two of our episode on using chatbots to increase conversion with Paul McKeever. In this session we go more into demonstration mode as Paul applies his chatbot strategy framework to an example case study business as well as covering:
- language and tone of chatbots
- performance measurement for chatbots
- chatbot tech stack integration
Who should listen to this episode? Marketing team leaders and founders who are looking for ways to increase conversions, from almost any industry including SaaS, professional services, local businesses and B2B.
Don’t forget you can learn more about Paul and Continually here.