Today we are going to discuss the new world of partnership strategy – specifically in the vertical of Partner Relations Management and PRM software like that of today’s guest – Founder of Partnerstack.com (formerly Growsumo.com), Mr. Bryn Jones.
If you are looking to start/scale or simply determine if a partner program is right for you, check out: PartnerPrograms.io
Bryn and the team at Partnerstack help companies open scalable and cost-effective acquisition channels through partnerships. Companies like Intuit, Asana, Evernote, and Freshworks use PartnerStack to manage their channel relationships which average between 20-40% of their overall revenue.
My former guest and founder of Reply.io, Lee Gladish, is a user of Partnerstack.com and told me yesterday his channel-partner-referral revenue will reach around $500K this year alone.
And of course, with this level of revenue, there is the stack to consider – how will this new channel become an integral part of existing operations, and who do you need to run it?
Needless to say, I had to get the answers from the horses mouth and that meant getting Bryn on to help me illustrate what a partner program strategy is, how it’s woven into your standard operating procedures, and what it means for those who execute effectively.