In this episode, we discuss community building with Matt Barnett, the founder of Bonjoro. Communities have the potential to drive positive word-of-mouth and decrease customer service demands, but many struggle to gain momentum. Matt shares his expertise on starting and nurturing successful communities using MarTech. He discusses why most communities fail, outlines three essential steps for running a community, provides insights on increasing engagement, and offers advice on scaling a community effectively. Tune in to discover valuable strategies for building and sustaining thriving communities.