In this episode of the Marketing Automation Discussion, we explore the application of business process engineering in sales and marketing. Our guest, Sam Ovett, Director at Mobile Pocket Office, shares valuable insights on automating sales and marketing processes. Sam discusses the four key steps for successful automation, tips on organizing automations, selecting tools for your tech stack, qualities to look for in MarTech applications, common automation pitfalls, strategies to promote adoption of new processes, and much more. More show notes here.
If you would like to access materials mentioned in this episode, you can find them provided by Mobile Pocket Office here: https://mobilepocketoffice.com/automated
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Applying Business Process Engineering to Marketing Automation with Sam Ovett