This is part 1 of 3 from a presentation I did last month. I'm joined by Karan from Hubsell.com. Presented by: Alex Glenn at the CMO Data Summit 2018 About me: I’ve spent my career helping companies build and optimize automated systems. My main focus is technology startups so the use cases I will explain in this presentation have been proven in multiple industries and target audiences. In this discussion, I will go over: 1:1 messaging - being ‘omnipresent’ and human-like. 4. What this means for marketers and data scientists is: a) We have to set up our systems to be better stewards of data and comply with regulations, b) We have to leverage the technology at our disposal to create more human-like interactions, c) We have to be passively-present for our targets. What marketers need to know about the General Data Protection Regulation (GDPR): Applicable on EU citizens personal data. Applies to you and your third-party processors. The fines can be $20M or 2% of worldwide GR.
Share this post
Cold Outreach Presentation - Part 1: being 'omnipresent' and 'human-like' | Alex Glenn
marketingautomation.fm
Cold Outreach Presentation - Part 1: being 'omnipresent' and 'human-like' | Alex Glenn
Jul 10, 2018
Transcript
No transcript...
The Marketing Automation Discussion
Actionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers.
Actionable marketing automation strategies and tactics from industry practitioners for B2B SaaS marketers.Listen on
Substack App
RSS Feed
Recent Episodes