The Marketing Automation Discussion
The Marketing Automation Discussion
How should an early stage B2B SaaS startup balance inbound marketing with outbound sales? | Alex Glenn
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How should an early stage B2B SaaS startup balance inbound marketing with outbound sales? | Alex Glenn

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So, here is how I look at the dilemma of balancing sales efforts with inbound marketing in a B2B SaaS startup: First, I recommend always hedging sales efforts with marketing efforts, regardless of how well sales is working in its current state. Second, I have yet to see a SaaS startup where thought leadership and personal branding of the creators weren’t (or wouldn’t be) enormously beneficial to gaining PMF and their early growth. Finally, Treat any new marketing strategy as a proof of concept and wait until this marketing strategy is proven before you hire the team to scale it.

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