How To Remain 'HUMAN' With Marketing Automation | Alex Glenn & Ryan Kulp, FOMO.com

Ryan is the founder of Fomo and a partner at Fork Equity, which buys and grows bootstrapped SaaS apps. I brought Ryan on today not only because I was so impressed with my experience with the fomo product, but also because of Ryan’s mature understanding of customer behavior and what automation is really about. On this episode, Ryan and I; 1. Showcase an automation using Clearbit, Google events, and FOMO 2. Talk about why you should be completely transparent about how you got customer data in your automated messaging. 3. Discuss another great automation FOMO uses to boost brand equity and bring back canceled accounts while also providing social good. This was an incredible discussion. I assure you the 40min will be well worth the time.