The Marketing Automation Discussion
The Marketing Automation Discussion
Onboarding Automations: The Strategies that work, and those that don't | Alex Glenn & Wes Bush
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Onboarding Automations: The Strategies that work, and those that don't | Alex Glenn & Wes Bush

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Alex: Whether you are a SaaS company needing to register new users effectively, or anyone with a registration page on your website, effective communication with those who are just being introduced to your product/brand for the first time is key.

  1. How much automation is too much? 

  2. Onboarding differences for freemium vs paid plans?

  3. Whether or not to require email verification? 

  4. Why use trigger-based emails vs time-based emails? 

  5. How to use third party data enrichment tools effectively in the onboarding process?

My guest today is Wes Bush. Wes is best-known for challenging the traditional way of growing a SaaS business. He has been featured in Forbes, the Huffington Post, and has lectured at Canada’s top Polytechnic college. He is currently the founder and president of Product-Led Institute.

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