"THE NEW WORLD OF COLD OUTREACH AUTOMATION, GDPR and LEVERAGING DATA" Parts 2 and 3 | Alex Glenn

This is part 2 and 3 of the presentation I gave last month at the CMO Data Summit. For the full presentation, check out: https://right2revenue.com/growth-strategies/the-new-world-of-cold-outreach-automation-gdpr-and-leveraging-data/ Here's the synopsis: Data protection trends Opportunities for higher engagement.. What marketers need to know about the General Data Protection Regulation (GDPR): Applicable on EU citizens personal data. Applies to you and your third party processors. The fines can be $20M or 4% of worldwide annual rev. Customers have rights: access, edit, erase and/or transfer. Redefine the scope and purpose of processing all data. What’s great about the GDPR? Increased consumers confidence. Less noise - fewer bad practices. Abiding to GDPR means you are forced to become a valuable and precise marketer.