What are the keys to Sales and Marketing alignment? | Alex Glenn
marketingautomation.fm
Here is a brand new and exciting episode with none other than Dan Smith π€― of WinningByDesign.com Dan and I focus in on connecting sales and marketing flows with tools and processes to increase revenue with less human bandwidth. We talk about tools, strategies, processes and the keys to sales/marketing alignment. ππ Issues you may have experienced: βοΈ Poor handoffs between sales and marketing. βοΈ Marketing copy not match sales collateral. βοΈ Not having proper lead attribution from marketing in the CRM. βοΈ Not having an automated the lead distribution process. βοΈ Missing pre-demo nurturing emails and post-demo sequences... Dan provides a great anecdote and I go through his chatbot in the full episode so definitely check that out. If you have any stories about sales and marketing issues in a team you've been on in your career, we'd love to hear about!
What are the keys to Sales and Marketing alignment? | Alex Glenn
What are the keys to Sales and Marketingβ¦
What are the keys to Sales and Marketing alignment? | Alex Glenn
Here is a brand new and exciting episode with none other than Dan Smith π€― of WinningByDesign.com Dan and I focus in on connecting sales and marketing flows with tools and processes to increase revenue with less human bandwidth. We talk about tools, strategies, processes and the keys to sales/marketing alignment. ππ Issues you may have experienced: βοΈ Poor handoffs between sales and marketing. βοΈ Marketing copy not match sales collateral. βοΈ Not having proper lead attribution from marketing in the CRM. βοΈ Not having an automated the lead distribution process. βοΈ Missing pre-demo nurturing emails and post-demo sequences... Dan provides a great anecdote and I go through his chatbot in the full episode so definitely check that out. If you have any stories about sales and marketing issues in a team you've been on in your career, we'd love to hear about!